Data doesn’t wait for approval. It’s copied, downloaded, pasted into emails, shared on Slack, and uploaded to AI tools and unknown cloud apps – all in seconds. And by the time security teams notice, it may already be out of reach.
This new reality calls for a different kind of defense, one that focuses not just on systems or users, but on the data itself.
That’s the goal of Data Detection and Response (DDR). DDR is a real-time security approach that continuously monitors data activity, detects sensitive information, generates alerts for suspicious actions, and responds to threats before damage is done. Unlike traditional DLP or EDR, DDR focuses on content and context, making it especially effective in today’s decentralized, AI-assisted world.