- What is the most important thing to your company? Is it your employees? Is it your customers? Or is it your intellectual property (IP)? The thing that differentiates one company from another is a product, a service or the way you do things. If you are Coca Cola, it’s the secret formula for Coke. If you are Avis, it’s your service. If you’re Google, it’s your search algorithms. All of these are the IP...
- What is the most important thing to your company? Is it your employees? Is it your customers? Or is it your intellectual property (IP)?...