Generative AI (GenAI) is transforming businesses, offering incredible innovation, but it also introduces complex new data security challenges. This blog post explores why traditional data loss prevention (DLP) falls short in the age of AI, detailing new risks like accidental disclosures, human-AI interaction pitfalls, and the insidious threat of sensitive data “poisoning” public models. Discover how purpose-built, AI-powered DLP solutions are essential for navigating this landscape, allowing you to harness GenAI’s full potential while proactively safeguarding your most valuable assets and intellectual property.