Personal Data Protection Act, or PDPA, is a legal framework established to regulate the collection, use, disclosure, and protection of personal data. The PDPA aims to safeguard individuals’ privacy rights while allowing organizations to use personal data for legitimate business purposes. Enacted in Singapore and effective since 2014, the Act sets out obligations for organizations regarding data handling practices, including obtaining consent, providing access and correction rights, ensuring data accuracy, and implementing security measures to protect data from unauthorized access and breaches. Compliance with the PDPA helps build trust with customers and ensures that personal data is managed responsibly and ethically.