To think about stronger data security and privacy protection! But first, I want you to think about the millions of heroes who have served our country.
As we approach the 4th of July, I wanted to take a moment to recognize the heroes in the many branches of the U.S. Military. From myself, and on behalf of the entire team at Fasoo, THANK YOU for your service!
And while thinking about those who have put themselves at the first line of defense, defending our country and fighting for our freedom, we are still fighting for privacy and stronger data security. As individuals, we are required to provide tons of personally identifiable information to our doctors, lawyers, employers and financial institutions – trusting that they will safeguard our information. But data leaks still happen! So we know we need to take data security and privacy seriously.
Now, I don’t want this discussion to turn political, but it was brought to my attention (thanks, Rick), in an article published by ZDNet that “The US State Department will now require new visitors to the United States to hand over their social media account names as well as email addresses and phone numbers used over the past five years.”
I remember when I was a kid, the USA was referred to as “The Great American Melting Pot” where people were welcomed from all over the world to come here and live their dream! Freedom. In fact, my own family migrated from Hungary and settled in Pennsylvania in the early 1900s. Of course, this was long before the digital age. Back then, the information collected, while personally identifiable in nature, was not nearly as much in terms of “volume”. So while people are still coming to this country to live their dreams, the data requirement to do so is a magnitude far above what it used to be, exacerbating the amount of data that needs to be protected. So what I am saying here is that these visitors’ dreams should NOT include the fear of identity theft and/or exposure of personal data.
In the digital age, our thirst for knowledge and expression has us willing to give information in exchange for merchandise, a whitepaper, maybe even recognition. And we should be able, with trust and the freedom to do so, without fear. So at the risk of misquoting one of our Founding Fathers, those who would give up personal data for essential freedom, deserve both privacy and security.
So fire up the grill, add another hot dog or hamburger, tofu for my vegan friends, crack open a beer or have some wine. Enjoy your friends, family and freedom and by all means, please have a safe holiday!
By Deborah Kish – EVP Research & Marketing